Digital Window Displays

Digital Window Displays - Screen Solutions 888-631-5880

Window Displays are Shopper Bait

The process of transforming your otherwise traditional or average storefront window display into a attention gathering and profit generating machine is now more likely then ever. Projection windows are changing the face of retail as we know it and converting bleak and dismal local storefronts into alive and interactive window projection displays.

Now more then ever, in this new economy it is important that you understand the reality of attracting the attention of each and every perspective client that is within eyesight of your shopfront. Window display projection screens give you the ability to project images onto glass and put your brand that much closer to your clients. Project on Glass

Have you considered the possibility that you may not effectively be reaching the majority of your local potential consumers? We know it sounds like a stupid question but the point is that this is a very serious question to ask yourself. YES we all could use more business but the truth is what are we doing to REACH OUT for that new business? Most often people in general are busy, distracted, preoccupied and usually not interested in your products or services when you present them. HOWEVER you can and should advertise because at some point your buyer is going to be ready to buy and you need to be there for them.

So what does this have to do with projection on glass window displays and how do we use this technology to accomplish more effective marketing strategies? I am glad you asked.

Answer the questions below and then proceed to learn more about why we asked them -

  1. Do you know how your new customers find you?
  2. Do you know how many cars pass your shop or business each and every day?
  3. How many hours are you open per day and what amount of traffic are you missing because you are closed?
  4. What is the lifetime value of a new client worth to you?
  5. What if there was a way to attract new business with existing traffic that may or may not know about you yet?
  6. Do you track your marketing efforts and if so what gives you the best return on investment?

New customers typically hear about you or see you, window display projection screens provide you the ability to reach out through the fog and noise of life and get right into a perspective customers car with them. Traditional window painting, in window signage and other forms of storefront advertising pale in comparison to the effectiveness of back projection film window advertising.

So how many cars pass your shop, store or business each and every day? Do you know? This information although not too easy to find is public information available on the web in most every city. I have done this exercise with so many different clients throughout the years and almost every one has said the same thing "I had no idea there was that much traffic out there". Digital projection film on your storefront glass window gives you the opportunity to tap in to this existing traffic pattern that is currently available to you. 

How many hours are you open each day? What or how are you advertising to all of those customers that are passing your store after you are closed? Projection window screens make it easy to reach out to people who are passing your store while you are closed, when coupled with your other forms of advertising projection window TV's will assist you in reaching this under-utilized and most likely untapped revenue stream.

What is the lifetime value of a new client? Chances are most business owners don t know but let just take a hair stylist for instance, the average client spends about $15.00 per visit and is in every 3 weeks. Each year that client just getting a basic haircut will spend roughly $275.00 at that shop. If a projection window brought in 3-5 customers a week it would impact your bottom line by approximately $40,000.00 per year. Do the math and see about it for yourself, the truth is numbers cannot lie and if you simply leveraged the power of your existing traffic with a projection window it could mean the difference of added success or failure to your business.
Now for lifetime value you just times that number by 3 or 5 considering that if you are good with relationship management you can keep a client for 3 -5 years and there you have it ---->on the low end $140,000.00+

There is a way to attract new business and YES the answer is window projection screens and window TV's,  they work wonders on impacting local businesses and sparking interest in your best suited customers. I was at a seminar a while back and I heard this statement "no matter what you sell or service you provide even in this economy - someone is buying it". That is the truth no matter what you do your customers are right around the corner.........literally. Add a back projection film in your window and see how many people come in and say "how long have you been here, I have been waiting for someone to open this shop here!"

It is widly known that any advertisement worth investing in must be tracked or it isn't worth anything! Even if you never buy into window projection advertising - BUY INTO THIS, Ask every Customer (unless you know the existing ones)  "what is it that brought you in today?" Learn what it is that is bringing your customers in and capitalize on that AND cut all that junk that isn't doing anything for you!

To learn more about projection window displays and projection film CALL 888-631-5880 or use our contact form
You can even integrate a Glass Touch Screen with your window display projection TV for an interactive advertising campaign.

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