Benefits of touch screens in instore displays

Do you want to create a unique in store experience for your customers?

Are you looking to set your store apart from all the rest and maximise the opportunity to sell to your customers while they walk through the store?

With Visual Planet’s “Instore” interactive technology and our partner’s messaging solutions you can now create a two way communications service and let your customers discover everything about you and the products and services you have to offer in your store.

Using a range of devices from large interactive holographic and kiosk displays combined with intelligent messaging software, you are now able to communicate to your customers using exciting and engaging visual messages.

As you know it’s vital to maintain your customers’ attention and interest in your products so they don’t quickly move on to the next shop. So while you have a captured audience, maximise the messages you wish to deliver. Advertise your current promotion, provide detailed information on a product, or simply run a movie to keep the children amused so your customers can concentrate on that next purchase.

The interactive functionality turns the whole experience into a two way communications sales tool by encouraging customers to touch the screens and select additional information on a service or product of most interest to them. If they don’t have time to wait, they can simply leave you a message to send on additional information.

Dynamic messaging as customers walk in the store

The large holographic displays located close to the entrance of your store provide an ideal medium to present your key messages, product promotions or store guides. Change the messages throughout the day to keep the information fresh and relevant for your audience.

Detailed product information

Kiosk displays strategically located around the store can provide multimedia views of the products and services you have to offer. Touch the screen and your customers can search for more detail on the product they are looking for.

Interactive Visual Systems can increase PROFIT opportunities by:

  • Keeping customers in your store – Increasing the opportunity for them to buy your service and not your competitors’
  • Improving the promotion of the products and services you have on offer – Your customer may not have realised until now that you sold a particular item of interest to them!
  • Providing an additional sales and lead generation assistant – Driving incremental sales
  • Creating an unlimited display – Customers can now access your entire product portfolio
  • Allowing instant updates of content to react to changes in services and products on offer
  • Using your display to advertise complementary services of your business partners – This activity can provide the potential for the service to be self financing