Traditional displays are comprised of signage, banners and other forms of printed or static graphics. As our society continues to make the journey towards interactivity, it is important to be sure your marketing does the same. Interactive touch screen technology displays are a great way to begin to move towards the forefront of technology without going too far too fast.
There is an ever-growing need to provide users with an interactive experience without losing site of traditional marketing methods and best practices. While we are in this transition it is of utmost importance that we do not alienate or frustrate the masses that are just beginning this transition to interactivity.
When you integrate an interactive touch screen display into your existing or future digital arsenal, you can engage your customers in a conversation relative to their needs and desires. Retail traffic in local stores and shops all over the country are searching for your goods and services. Should you be the one that communicates the right message to them at the right time, you will be the one who receives the reward of cash in hand.
Interactive touch screen technology displays provide retailers a tool that is both exciting and educational for consumers. The user is encouraged to “reach out and touch” the window TV display. This is when the magic begins.
Communicating through a touch screen technology display is non-threatening and easily accepted. The viewers feel as if they are in control of the marketing that is going on and therefore let down their guard.
If utilized properly, this will become your most valuable sales tool in your company. Focus on customer experience, relationship building, and data acquisition and you will have a successful interactive digital signage deployment. This type of marketing can be used for many applications including lead capture, product tutorials, training, interactive catalog, sales presentations, web browsing and so much more.
Just remember that the touch screen technology is only as powerful as the content that is driving the user experience. This is not to say that you will need to reinvent your entire company’s marketing campaign but you may need a professional programmer or content agency to assist you in bringing the two together for a seamless, consistent delivery of your core message and goals.
Interactive touch screen technology displays have quickly become a must have for trade-shows, corporate lobby displays, way-finding in public buildings, portable and stationary sales presentations, retail storefronts and more. Determine that you will not be left out of this very real transition in local retail traffic marketing. Make the decision to get in on the ground floor rather than wishing you had.
There are several different types of touch screen technology types available, including thru-glass touch screen films on glass, Infrared IR Bezels, single touch, dual touch with a variety of touch points, including 2, 6, and 32 point touch. Because multi-touch technology is not a standard option, it is recommended that you verify that the technology you are considering for purchase in is in fact “True Multi-Touch Touch Screen” and not dual touch, etc.
Reach out to a professional interactive displays company that focuses on educating you, as the consumer, so that you can effectively utilize this touch screen technology with a minimal learning curve and quick ROI.
Screen Solutions International is a Full Service Interactive Consultants Firm offering Rear Projection Film, Electric Glass, Interactive Hardware, Software and Integration Services that are a compilation of more than 10 years experience and dedication to Digital Signage and Touch Screen Technology Solutions for the Retail, Commercial, Tradeshow and Architectural Industries. Call 888-631-5880