The process of transforming your otherwise traditional or average shop front window sign displays into a attention gathering and profit generating machine is now more likely then ever. Projection windows are changing the face of retail shopfronts as we know it and converting bleak and dismal local storefronts into alive and interactive window projection displays.
Now more then ever, in this new economy it is important that you understand the reality of attracting the attention of each and every perspective client that is within eyesight of your shopfront. Window projectionon glass gives you the ability to project images onto glass and put your brand that much closer to your clients. Have you considered the possibility that you may not effectively be reaching the majority of your local potential consumers? Seriously I know it sounds like a stupid question but the point is that this is a very serious question to ask yourself.
YES we all could use more business but the truth is what are we doing to REACH OUT for that new business? Most often people in general are busy, distracted, preoccupied and usually not interested in your products or services when you present them. HOWEVER you can and should advertise because at some point your buyer is going to be ready to buy and you need to be there for them.
So what does this have to do with a sign for shop front windows and how do we use this projection on glass technology to accomplish more effective marketing strategies? I am glad you asked.
New customers typically hear about you or see you, window projection signs on your shop front provide you the ability to reach out through the fog and noise of life and get right into a perspective customers car with them. Traditional window painting, in window signage and other forms of shop front sign advertising pale in comparison to the effectiveness of projection on glass shop front window sign advertising.
So how many cars pass your shop front, store or business each and every day? Do you know? This information although not too easy to find is public information available on the web in most every city. We have done this exercise with so many different clients throughout the years and almost every one has said the same thing “I had no idea there was that much traffic out there”. Projection film on your storefront glass gives you the opportunity to tap in to this existing traffic pattern that is currently available to your sop front.
How many hours are you open each day? What or how are you advertising to all of those customers that are passing your store after you are closed? Add a projection shop front window sign and make it easy to reach out to people who are passing your store while you are closed, when coupled with your other forms of advertising projection window TV’s will assist you in reaching this under-utilized and most likely untapped revenue stream.
What is the lifetime value of a new client? Chances are most business owners don t know but let just take a hair stylist for instance, the average client spends about $15.00 per visit and is in every 3 weeks. Each year that client just getting a basic haircut will spend roughly $275.00 at that shop. If a projection window brought in 3-5 customers a week it would impact your bottom line by approximately $40,000.00 per year. Do the math and see about it for yourself, the truth is numbers cannot lie and if you simply leveraged the power of your existing traffic with a projection window it could mean the difference of added success or failure to your business.
Now for lifetime value you just times that number by 3 or 5 considering that if you are good with relationship management you can keep a client for 3 -5 years and there you have it —->on the low end $140,000.00+
There is a way to attract new business and YES the answer is a digital sign for shop front window projection and window TV’s, they work wonders on impacting local businesses and sparking interest in your best suited customers. I was at a seminar a while back and I heard this statement “no matter what you sell or service you provide even in this economy – someone is buying it”. That is the truth no matter what you do your customers are right around the corner………literally. Add a back projection film in your window and see how many people come in and say “how long have you been here, I have been waiting for someone to open this shop here!”
I also heard once that any advertisement worth investing in must be tracked or it isn’t worth anything! Even if you never buy into window projection on glass advertising – BUY INTO THIS, Ask every Customer (unless you know the existing ones) “what is it that brought you in today?” Learn what it is that is bringing your customers in and capitalize on that AND cut all that junk that isn’t doing anything for you!
To learn more about shop front projection on glass window signs and back projection films CALL 888-631-5880 or use our contact form
You can even integrate a Glass Touch Screen with your shop front window projection sign TV for an interactive advertising campaign.